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Your Dream Dress Awaits
Aura & Grace - The Dress Collective
Opening Spring 2026 in St. Augustine, Florida
St. Augustine's first boutique specializing in bohemian wedding gowns and ballroom competition dresses.
Click below to Join our VIP list for exclusive early access, special opening discounts, and first appointment priority
Who We Are
Aura & Grace
Where Movement Meets Elegance
Aura & Grace - The Dress Collective brings together two passions: boho-chic, ethereal bridal fashion and competition ballroom & Latin elegance.
Whether you're a free-spirited bride planning a beach wedding or a competitive dancer seeking the perfect performance gown, we curate dresses that move with you.
Located in Palencia, St. Augustine, our intimate appointment-based boutique offers personalized styling, expert alterations, and a carefully curated collection you won't find anywhere else in Northeast Florida.
Finally. A Dress Boutique in St. Augustine That Gets It.
Let's be honest: St. Augustine has plenty of bridal shops. But if you've been searching for that perfect boho wedding dress with flowing lace and effortless elegance? You've been coming up empty or ordering online and hoping for the best. And ballroom dancers in Northeast Florida? You've been driving for hundreds of miles. Ordering from online dancewear retailers. Crossing your fingers that a $2,000 dress fits when it arrives. Not anymore.
Aura & Grace - The Dress Collective is St. Augustine's answer to two communities that deserve better: free-spirited brides who want beach-wedding magic and competitive ballroom dancers who need gowns that move like poetry.
Here's What You Won't Find Here:
❌ Rows of identical white princess ball gowns
❌ High-pressure sales tactics
❌ "That'll do" attitude toward fit and alterations
❌ Collections you can find at every other boutique
Here's What You WILL Find:
✨ St. Augustine's only curated boho bridal collection
✨ Northeast Florida's only physical ballroom dancewear boutique
✨ Unhurried, private appointments where you're the only bride or dancer
✨ Expert alterations that make your dress fit like it was made for you
✨ Designers and styles you literally cannot find anywhere else locally
We're not for everyone. We're for the bride who wants something different. The dancer who refuses to compromise. The woman who knows exactly what she wants—or needs help discovering it.
Serving the bold, the graceful, and the unapologetically unique across:
St. Augustine • Jacksonville • Ponte Vedra • Palm Coast • St. Johns County • Northeast Florida
Opening Spring 2026 in Palencia. Join our VIP list and be part of something new.
Who We Serve
✨ Beach & Destination Weddings
✨ Bohemian & Free-Spirited Styles
✨ Flowing, Romantic Silhouettes
✨ Lace, Embroidery & Unique Details
✨ Non-Traditional & Vintage-Inspired
✨ Sizes 0-16+ Available
Perfect for St. Augustine beach ceremonies, garden weddings, and intimate celebrations.
Boho Brides
💃 Latin Competition Dresses
💃 Standard Ballroom Gowns
💃 Practice & Performance Wear
💃 Custom Alterations Available
💃 Competitive & Social Dancers
💃 Pro-Am & Amateur Levels
Serving Jacksonville, St. Augustine, and Northeast Florida's dance community.
Ballroom Dancers
Why Choose Aura & Grace
For Bohemian Brides:
If you're planning a beach wedding in St. Augustine, a garden ceremony, or an intimate destination celebration, you deserve a bridal boutique that understands your vision. We curate bohemian wedding gowns featuring flowing silhouettes, romantic lace, vintage-inspired details, and that effortless elegance you're searching for. Sizes 0-16+ available with expert alterations to ensure the perfect fit.
For Competitive Ballroom Dancers:
Northeast Florida's ballroom community has never had a local boutique for competition dresses—until now. Whether you dance Latin, Standard, Smooth, or Rhythm, we offer ready-to-wear performance gowns, custom alterations, and personalized styling for every level from beginner to professional. No more ordering online or driving hours to find the perfect dress.
Your Aura & Grace Experience:
✓ Private, personalized appointments - No rushing, no crowds, just you
✓ Expert alterations available - Every dress tailored to perfection
✓ Curated designer collections - Styles you won't find elsewhere in the region
✓ Appointment-based boutique - Book your time, get our full attention
✓ Convenient Palencia location - Easy access from Jacksonville, Ponte Vedra, and Palm Coast
Join Our VIP List and Receive:
✓ Exclusive early access to our collection before grand opening
✓ $100 off your first dress purchase
✓ First priority for appointment booking
✓ Sneak peeks of new arrivals
✓ Special launch event invitation
✓ Style tips & wedding planning inspiration
Limited to first 500 subscribers!